The Control of Misleading Advertisements Regulations 1988
UK Act of Parliament that covers misleading advertising on the Internet.
The Curse of Cloaking
Describes the action of cloaking and explains why you should not do it.
Customer's Guide to Ethical Search Engine Optimisation
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
Email Marketing Ethics and Spam Reporting
Guide to avoiding being spammed and sending e-mail without spamming.
FTC Halts Internet Pagejacking Scam
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
Full Code of Ethics - American Marketing Association
The AMA's code of ethics for marketing on the Internet.
Nigritude Ultramarine FAQ
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
ScreenSpam.org
Effort to discourage companies from using across-the-screen 'rich media' advertisements.
Search Engine Optimization Standards Discussion
Examines the issues surrounding SEO standards of conduct.
Search Engines: Economics & Ethics
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
Search Engine Disclosure Ratings: May 2003
Reviews major search engines to see if disclosures of paid content are clear and conspicuous. (May 30, 2003)
Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals. (November 5, 2001)
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