The Anatomy of Buzz
Emanuel Rosen's book on how to create word-of-mouth marketing.
Breakthrough Profits
Marketing information.
Buzzmail
offers book on e-mail marketing.
Counter Intuitive Marketing
Marketing advice from Kevin Clancy and Peter Krieg.
Detective Marketing
Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings.
Entertainment Economy
Discusses how mega-media forces are transforming peoples lives. The site includes reviews and interviews with the author.
Formulas That Guarantee Advertising Sales
Mark Smalley's book on internet marketing.
High School Athlete Recruiting Guide
Help get your high school athlete recruited and accepted to the right college. Book written by Dave Prossner.
How To Salvage Millions
Book on building small business success.
Judo Strategy
Book suggests that businesses compete more effectively by using their competitors' strength to their advantage.
Loyalty Marketing
Advice on identifying, attracting, serving, and retaining customers in the e-commerce environment.
Marketing Channels
A fundamental framework and institutional details are presented.
Marketing High Technology Products and Innovations
Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.
Marketing to Seniors
Developing a senior marketing plan, and introduces concept of the extended senior customer.
Masters Of Networking
Book on how to build a successful lifestyle through networking. Includes information about the authors, excerpts, book tours, and networking links.
Million Dollar Emails
Outlines the skills required to send spam.
The Problem Is They Don't Know The Problem
Bob Sandelman's book on sales promotion, with book and author information.
Savvy Way to Successful Web Site Promotion
Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations.
Search Engine Marketing
Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase.
Sell What You Create
A decorative arts and craft marketing book.
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